{"id":8849,"date":"2023-05-21T18:00:42","date_gmt":"2023-05-21T13:30:42","guid":{"rendered":"https:\/\/nematiacademy.com\/blog\/?p=8849"},"modified":"2023-05-21T18:37:40","modified_gmt":"2023-05-21T14:07:40","slug":"how-to-scale-the-success-of-google-ads","status":"publish","type":"post","link":"https:\/\/nematiacademy.com\/blog\/how-to-scale-the-success-of-google-ads\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0631\u0627 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u0645\u061f"},"content":{"rendered":"<p>\u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0648 \u0646\u06a9\u0627\u062a Google Ad (<a href=\"https:\/\/nematiacademy.com\/google-ads\/\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a>) \u062d\u0648\u0644 \u0628\u0647\u0628\u0648\u062f 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\u0627\u0639\u062a\u0645\u0627\u062f \u060c \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u062e\u0631\u06cc\u062f (CPA) \u0648 \u0628\u0627\u0632\u062f\u0647 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (ROAS) \u0628\u0631\u0633\u06cc\u0645.<\/li>\n<li aria-level=\"1\">\u0628\u0648\u062f\u062c\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u062d\u0633\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/li>\n<li aria-level=\"1\">\u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0631\u0639\u0627\u06cc\u062a \u06a9\u0646\u06cc\u062f.<\/li>\n<li aria-level=\"1\">\u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u0648\u0627\u0636\u062d \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a 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<\/b>\u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<b> \u0631\u0627 \u0645\u0642\u06cc\u0627\u0633 \u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u0645<\/b><\/h3>\n<p>\u0631\u0627\u0647 \u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u062d\u0633\u0627\u0628 \u062b\u0627\u0628\u062a\u06cc \u062f\u0627\u0631\u06cc\u062f \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0631\u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<p>\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u062d\u0633\u0627\u0628\u200c\u0647\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u062e\u0648\u0627\u0647\u0646\u062f \u062f\u0627\u0634\u062a:<\/p>\n<ul>\n<li aria-level=\"1\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u062e\u062f\u0645\u0627\u062a\/\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc.<\/li>\n<li aria-level=\"1\">\u062e\u062f\u0645\u0627\u062a\/\u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0634\u062e\u0635\u06cc\u062a \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc.<\/li>\n<li aria-level=\"1\">\u0642\u06cc\u0645\u062a \u062d\u0631\u0627\u062c \/ \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06a9\u0645\u067e\u06cc\u0646 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \/ \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06af\u0631\u0648\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc.<\/li>\n<\/ul>\n<p>\u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628 \u0633\u0627\u062e\u062a\u0627\u0631 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u060c \u0628\u0648\u062f\u062c\u0647 \u0634\u0645\u0627 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0633\u0631\u0639\u062a \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0644\u062e\u0648\u0627\u0647 \u0634\u0645\u0627 \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0639\u0645\u0627\u0644 \u0622\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\/\u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0642\u0627\u0639\u062f\u0647 \u06a9\u0644\u06cc\u060c \u0628\u062e\u0634\u06cc \u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062b\u0627\u0628\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0633\u0627\u062e\u062a\u0627\u0631 \u0631\u0627 \u0622\u0632\u0645\u0627\u06cc\u0634 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u062d\u062f\u0627\u0642\u0644 30 \u062a\u0627 60 \u0631\u0648\u0632 \u0632\u0645\u0627\u0646 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0631\u0627 \u0628\u0647 \u0622\u0646 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u06cc\u062f \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062f\u0631\u0633\u062a\u06cc \u0647\u0633\u062a\u06cc\u062f \u062a\u0627 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0628\u0642\u06cc\u0647 \u0645\u0634\u0627\u063a\u0644 \u062e\u0648\u062f \u0639\u0631\u0636\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<h4><b>\u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u0642\u06cc\u0627\u0633 \u0628\u0646\u062f\u06cc <\/b>\u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644<b> \u062e\u0648\u062f \u0647\u0648\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u06cc\u062f<\/b><\/h4>\n<p>\u0645\u0642\u06cc\u0627\u0633\u200c\u0628\u0646\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u0633\u0627\u0648\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0630\u0647\u0646\u06cc \u0648 \u0639\u06cc\u0646\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0627\u0633\u062a. \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u062e\u0644\u0627\u0642\u06cc\u062a \u06cc\u0627 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u062a\u0631\u06cc\u06a9 \u0645\u06cc \u0631\u0633\u0646\u062f\u060c \u06a9\u0627\u0645\u0644\u0627\u064b \u0646\u0634\u0627\u0646\u0647 \u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0632\u0645\u0627\u0646 \u0622\u0646 \u0641\u0631\u0627 \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0632\u0645\u0627\u0646 \u0628\u0646\u062f\u06cc \u0646\u06cc\u0632 \u0641\u0627\u06a9\u062a\u0648\u0631\u06af\u06cc\u0631\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0645\u0642\u06cc\u0627\u0633 \u062a\u0646\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0628\u0627\u06cc\u062f \u0627\u062a\u0641\u0627\u0642 \u0628\u06cc\u0641\u062a\u062f \u06a9\u0647 \u0647\u06cc\u0686 \u062a\u063a\u06cc\u06cc\u0631 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0646\u062a\u0648\u0627\u0646\u062f \u0622\u0646 \u0631\u0627 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u06a9\u0646\u062f.<\/p>\n<div id=\"simple-translate\" class=\"simple-translate-system-theme\">\n<div>\n<div class=\"simple-translate-button isShow\" style=\"background-image: url('moz-extension:\/\/ef289644-582d-4dca-ba2a-3c6adbc9798e\/icons\/512.png'); height: 22px; width: 22px; top: 539px; left: 483px;\"><\/div>\n<div class=\"simple-translate-panel \" style=\"width: 300px; height: 200px; top: 0px; left: 0px; font-size: 13px;\">\n<div class=\"simple-translate-result-wrapper\" style=\"overflow: hidden;\">\n<div class=\"simple-translate-move\" draggable=\"true\"><\/div>\n<div class=\"simple-translate-result-contents\">\n<p class=\"simple-translate-candidate\" dir=\"auto\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"kk-star-ratings\n     kksr-valign-bottom     kksr-align-right    \"\n    data-payload=\"{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;8849&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;\\u0627\\u0645\\u062a\\u06cc\\u0627\\u0632 \\u062f\\u0647\\u06cc\\u062f&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 \\u0627\\u0645\\u062a\\u06cc\\u0627\\u0632)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0647\u06cc\u062f<\/span>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0648 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